Advantages of Internet Marketing in Business

If you are someone who is running a brick-and-mortar business, now is the perfect time to take your business online. Although it may take a lot of work and a lot of time, you can be assured that your sales and revenue will increase up to a hundredfold in no time. Your business will also take its point off and be connected to all parts of the world. No traditional methods of advertising are possible unless you have money to burn in advertisements. This is only possible through internet marketing.

Internet marketing is the process of using marketing tools to connect with your prospective buyers who are coming from all points of the globe. This process, when done correctly, can help your promote product awareness and in building stronger business relationship with your target market. For internet marketing assistance, you can reach us by seoanalyst at live.com.

Internet marketing offers other amazing benefits. Some of the followings are:

1. It is very effective. There is no other better way to reach millions of people aside from using the internet as your marketing medium. Right now, millions of people from different countries rely on internet not only for information but for their other needs as well. These people, especially those who have demanding lifestyle shop online. So, if you take your business in the World Wide Web, there is a better chance that you will be able to meet their needs while you get the kind of sales you want.

2. It is cost effective. Compare to print advertising and other traditional form of advertising, internet marketing is far way cheaper. In fact, you can promote your products and services without spending a single dime. This is possible by using free internet marketing tools just like internet marketing, forum posting, article writing, social media marketing, video marketing, etc.

3. It offers a long lasting results. Unlike when doing print advertising where you need to pay for every ad, internet marketing can offer you with such lasting results. For instance, the articles you submit on directories will still be available to your potential buyers for many years to come. These articles will be on the internet forever and there is the huge benefits of driving new sales leads.

Online Marketing Strategies and Tactics

Every online marketing tactic takes different amounts of time, energy and even money to implement.

Each one delivers different results based on the skills of the person pursuing them, the effectiveness of the tactic and the site being targeted.

Plenty of evidence supports the following eight tactics in order of priority.

Search engine optimization

Some sites received 90 percent or more of their total traffic from search engines, with Google still the dominant source.

SEO is the most valuable tactic and should receive the most time and attention.

At the same time, one of the most important measurements in an online marketing plan is tracking the growth of search engine traffic over time.

Link building

Site analytic software often includes "Referring Sites" as a source of traffic. A referring site usually has a link on it that someone has clicked.

Link building is either natural or manual. It is natural when the other site puts up the link on their own. It is manual when the receiving site has asked for the link, made a comment on another site, etc.

Linking building is related to SEO because the links on the external sites serve as "votes" for the landing page on the other site.

Think of the link being one vote, someone clicking on the link being a second vote and highly relevant anchor text being the third vote.

Brand / direct traffic

The highest quality traffic is direct. It means that people who have visited a site have come back again because they remember its name or have put it in their favorites.

They might also return because of a search engine visit that displayed the site's name, which triggered a positive response.

Return visitors don't cost anything in time or money. The higher the direct traffic, the better the brand and the more valuable the audience.

Social media

Facebook, Twitter and other forms of social media receive a great deal of attention in online marketing, but do they really deliver?

The answer is sometimes, depending on the site and the brand.

Facebook fan page likes, comments and shares help build a product's brand, but the response in the form of purchases or visits to the related Web site is spotty depending on the business or industry.

Twitter is less oriented toward brand and more toward response -- in the form of mobile.

Advertising

Use banner, video and Facebook ads for branding and contextual search engine ads for response, i.e., clicks to the Web site.

Which type of advertising to use depends again on the site and the business.

Blogging

Blog on a site to draw attention. Blog on another site and link back to build links and enhance SEO.

Blog at least three times a week with a minimum word count of 400 for each blog post to get the frequency and depth needed to generate meaningful traffic and SEO.

Knowing how much time and effort a blog requires will determine the place of blogging in the online marketing strategy.

Content marketing

Anyone reading this article is directly experiencing the tactic known as content marketing.

It is not only posting articles on sites such as EzineArticles.com but also contributing columns, blog posts and other material to as many high profile sites as possible.

Email marketing

Yes, email has fallen as an important tactic because of spammers and the rise of text messaging, but it is far from dead.

Numerous sites have email newsletters with hundreds, thousands and even tens of thousands of subscribers.

People still read email. But will they read email from the site that is central to the online marketing strategy?

PPC Optimization Strategies

It is not uncommon for search engine marketers to find difficulties in developing successful Pay Per Click (PPC) advertising campaigns. In essence, the reason for their failures in PPC advertising is primarily a lack of experience and understanding as to how to use Google AdWords effectively.

With some basic knowledge and AdWords awareness, one can optimize their Pay Per Click campaigns for greater performance. Knowing of the intricacies of the Google AdWords platform and how organize cohesive campaigns and ad groups can lead to a much higher return on ad spend (ROAS).

PPC optimization is imperative to sustain success using Google Adwords. Below we touch upon many strategies to optimize your campaigns for better profitability.

Understand Keyword Match Types

Although an elementary concept in Pay Per Click advertising, understanding keyword match types is essential to be successful. Google breaks down keyword match types in three primary ways: Broad, [Exact], and "Phrase" match.

In Google search, a broad match can often times be extremely broad. For example, for a keyword phrase like "Kids military uniforms," under the broad match setting, your ad may be triggered for searches like "childrens army suit" or "youth navy uniform." In essence, broad match is very broad, so be sure you know what you're getting into if you choose to leave your keywords as broad (without "quotes" for phrase match or [brackets] for exact match.)

Using exact keyword matching by surrounding the keyword phrase in brackets will ensure that your ads are only triggered when search engine users submit that exact phrase, and nothing else. By using exact phrase matching, you can better minimize wasted impressions from broad searches and reduce budget-sucking click-throughs.

Because exact phrase match might fail to display your ads for searchers that you actual do want to capture, a great alternative is using modified broad matching. Modified broad is simply placing a "+" symbol directly in front of each keyword (with no space) that you want specifically mentioned in a user's search query. The "+" symbol ensures that this word, and only very close variations (such as plural and singular variations) are what trigger your ads. So if we bid on the keyword "+kids +military +uniforms" our ad will still be displayed for search queries like "kid military uniform" or "kids military uniforms for sale," not "childrens navy uniform."

Looking for an seo analyst to take care your keyword analysis, you can contact me.

Do Negative Keyword Research

Negative keyword research is the effort of pinpointing undesirable keyword variations that are resulting in unwanted ad impressions. For instance if we are an ecommerce store that selling NEW "kids military uniforms," we would want to implement negative keyword variation for "used," "how to make," or "free" kids military uniforms.

By using exact keyword matching, we have no need to worry about negative keyword research; however by using modified broad match, we will need to research those unwanted variations. For many marketers, this is a crucial step to the PPC optimization process.

One of the easiest ways to conduct negative keyword research is to open the "See search terms" feature. This is located under the "Keywords" tab of the ad group you are in. Here you can view a list of all of the search terms that have triggered your ads over a certain period of time. Taking a look at all of these search queries can be very eye-opening as well as enlightening to pinpoint negative keywords to implement into the ad group.

Once you have drilled down on the keywords that you want to add as negatives, just click the check box for the unwanted keyword and hit "Add keyword as negative," which is found above the list of search queries. This will automatically implement the full keyword phrase as an exact match to your negative keyword list for that particular ad group.

Create Tight Ad Groups (with Few Keywords)

A typical mistake that online advertisers make while developing PPC campaigns and ad groups is poor keyword grouping. In most cases, ad groups with too many keywords are destined for failure. Because only one ad can serve an entire ad group, only a few, very closely related keywords should be included.

By segmenting keywords into highly focused ad groups, marketers can write targeted ads with greater relevancy to the user. In addition to ad copy, keyword-tight ad groups allow advertisers to use better landing pages. Not only does creating more focal ad groups increase the precision of the ad and its landing page, but more narrowed ad groups can increase keyword quality scores and minimize CPC's (cost per clicks).

A solid first step to optimizing your ad groups is to analyze the nature and quality scores of each group. How many keywords are in your ad groups? What are the quality scores of your keywords? How much activity is each keyword receiving (impressions/clicks)? How closely related are the keywords in the ad group?

Hopefully the answers to these questions will enable you to pinpoint the keywords in your ad group that can be applied to a new ad group. In more extensive AdWords accounts with many campaigns, sometimes a keyword can be transferred to more relevant ad group that already exist. This is a common PPC optimization strategy referred to as the "Peel & Stick".

Split-Test Your Ad Copy & Landing Pages

AdWords allows you to run multiple ad variations for each ad group. So instead of creating just one ad for each ad group, try writing three to five ads with different ad copy. By default, AdWords will begin to display the ads that are performing the best, however, AdWords does not take into account the importance of statistical relevancy, or validity. That is, AdWords will start favoring one ad over the others only after a handful of impressions and clicks when often times more data is needed to make a valid decision on which ads are working better than others.

If you are split-testing a number of ad variations, be sure to choose the option to "Rotate to show ads evenly," which is in the settings tab for the particular campaign. This way you can let your ads run for awhile before gauging the effectiveness (or ineffectiveness) of the ad copy.

Equally important (if not more important) is split-testing your landing pages. This may not be an option if you are advertising an ecommerce store with specific product pages as the destination URL of the ad. However for other businesses and industries, testing various landing page designs and concepts is critical, especially for competitive keyword targets. Try testing various types of call-to-actions as well as using different landing page copy. Another great strategy is to make use of videos and images where relevant.

Users have a lot of expectations these days while browsing the Web, so be sure to optimize your Pay Per Click campaigns to their fullest potential.